Build Your Brand

What does it mean to 'Build your Brand'? It means building an identity for your company that your customers can relate to in a positive manner.

With so many soap making businesses out there, you need something that sets your business and products apart from all the rest.

This involves more than just having colour co-ordinated business cards and packaging. It means understanding completely what you are selling and who you are selling too. It requires setting goals, policies or guidelines on how you intend to do business. And of course, it involves creating a unique 'look and feel' that tells people immediately who you are and what you make or do.

Building your brand can be a very complex process and since I'm definitely not an expert on the subject, I've compiled a list of links that will give you a good idea of what it's all about and explain how to go about it.

Now before you start clicking away...I'll warn you, this isn't light reading. It is however, very important information that you will need if you truly want to be successful in your soap making business.

1. Virtual Advisor - Building Your Brand


2. University of Missouri - Building Your Brand


3. BT Business - Building Your Brand


4. Six Steps to Successfully Build Your Brand


5. Building Your Brand with a Company Logo


6. 7 Steps towards Building Your Brand Online

Business Cards, etc.

Once you've got your branding process worked out, you're going to need to have some business cards, brochures, letterhead and whatever else you've decided on printed up professionally.

Here's a list of online printers...I've used the first two and was extremely happy with their products.

1. VistaPrint! - this company is great! They constantly have sales and carry a wide array of products. You can use their premade logos and designs or upload your own. I used them for printing the business cards in the picture above.



2. My Own Labels - beautiful labels and hang tags that you can customize to suit your needs. Check out these cool suggested uses....Spa Basket and Bath and Body Basket. I ordered some sticky labels for gift giving and they're wonderful.



3. 123 Print - these guys have lots of products to choose from...even custom printed wrapping paper which I think is really cool!



4. Overnight Prints - a good selection of business and marketing materials.



5. U Printing - again...a good selection of business and marketing materials but they also carry custom printed labels.